Redhuck Technology News: HOW TO: Develop a Branded iPhone App on a Budget

Trevor Ginn runs the online baby and nursery shop
Hello Baby. Hello Baby?s first iPhone app,
Peek-a-boo Baby Rattle, cost the company $750 and receives 3,000 downloads a week.

Many leading major brands, including Audi, Zippo, Orange and Cadbury, are using
branded iPhone apps as a way to reach their target audience. It’s not hard to see why when more than
3 billion apps have been downloaded, and
iPhone users are generally
young and affluent. A branded iPhone app is a combination of product and entertainment, but most importantly, it cannot be perceived as advertising. When done right, it’s a great way to not only increase brand awareness but drive direct traffic.

These days, branded apps are not just for big corporations with money to burn. They are well within the reach of every small business. A simple, but effective iPhone app can be launched for as little as $750. Here?s how.

Step 1: Pin Down a Useful Idea

Don?t fall into the trap of thinking that your app has to be groundbreaking or fiendishly clever. Develop a simple app that has a real use for your target audience. For example:

A world clock that converts multiple time zones (for a watch manufacturer or retailer)

A customized MMS message generator to celebrate special occasions (for a gift store)

A baby rattle (baby product manufacturer or retailer)

The app need not be revolutionary or unique, but should be visually attractive, easy to use and serve a useful purpose. The iPhone is designed to be simple and intuitive to use, so your app should be too.