4 Ways Bands Can Cash in Online Without a Label

We see you out there ? the future musicians of the world, pouring coffee, mixing drinks, designing websites for shifty moving companies, all the while dreaming of making it big: signing to a label, cutting a record, reaping the benefits that only a throng of gaping groupies can herald.

While not all of you will make the proverbial “Big Time” ? we can’t all be Lady Gaga, nor should we strive to be ? that doesn’t mean that you can’t reap some monetary benefits for your musical labor.

Jeff Price, founder of TuneCore,
recently wrote on the company blog: “More musicians are making money off their music now [than] at any point in history… Technology has made it possible for any artist to get distribution, to get discovered, to pursue his/her dreams with no company or person out there making the editorial decision that they are not allowed ‘in.’”

We would tend to agree (with the caveat that such openness has also led to a more crowded music scene, with more bands fighting for the public’s attention ? but that’s a post for another day).

If you want to start seeing some payback for all your hard work, you don’t have to wait around for a label exec to catch your jazz flute set at the local coffee shop and catapult you to stardom. There are a ton of services out there that can help you make some cash, while also gaining exposure and experience.

Mashable spoke with folks from a quartet of such services in order to help you, the artist, devote more time to your lute than those lattes.

Note that none of the below are get-rich-quick schemes, so it might be wise to hang onto your day job ? even if it is designing graphic tees for tiny dogs.

Go Into Show Business

Service:
Jingle Punks

We know, we know, the moment a song makes it into the commercial, it’s an immediate sign that a band has “sold out.” But, c’mon, guys ? do you really want your favorite drummer/banjo player/keytarist working in a taco trunk in order to survive? Yeah, thin may be in when it comes to the indie scene, but musicians need to eat, after all.

That’s why services like
Jingle Punks can really be a boon to bands. Jingle Punks ? which is basically the
Pandora of music licensing services ? focuses on providing filmmakers, TV networks, media companies and ad companies with music from up-and-coming bands. Band and Punks split the earnings 50/50.

“We work in a very smart but unsexy part of the music business,” says co-founder Jared Gutstadt. “Most artists tend to spend their time focusing on the old standards of how to ‘make it.’ They’re still thinking about record deals, pub deals, merch, touring. To really stand out and compete with this type of competition you need to be thinking about launching a music career in a much more unique way.”

Why Use This Service?

According to Gutstadt, “Music in film and television is a great way for artists to get the word out there. More importantly, you can generate money to help fund the growth of a band’s musical endeavors.”

In addition, the service makes use of the democratic nature of the web to get your music into the right hands. “In the past, the way people used to pitch music for media placements is that they would mail CDs off to as many music supes or producers they could,” Gutstadt says. “We have removed the giant pile of CDs on peoples’ desks and aggregated them into a user-friendly database organized in a dynamic way.”

What’s the ROI?

According to Gutstadt, money made runs the gamut. “It can be anywhere from $250 for a web placement all the way up to $30,000 for getting music in a commercial or motion picture,” he says. “[Mostly], you make money over time through royalties paid out by BMI and ASCAP, who are able to track usage. I always tell artists its not a get-rich-quick scheme as much as it is a way to make some money over time off your hard work.”

4 Ways Bands Can Cash in Online Without a Label