Redhuck Technology News: New 'Why iPhone' section of Apple's web site touts smartphone superiority

After years of all but avoiding any mention of its mobile competitors, Apple has launched a new site that highlights iPhone’s advantages as a smartphone, similar to its “Get a Mac” campaign that took on Windows PCs.

The new site, linked to a “Why iPhone” menu on the iPhone web site, is headlined “there’s iPhone. And then there’s everything else.” Apple has also drawn attention to the new site in an email campaign.

Award winning, all of them

Apple notes that iPhone has, in “every study since the first iPhone was introduced,” been ranked “Highest in Customer Satisfaction with Consumer Smartphones” by J.D. Power and Associates in a series of eight studies, based on criteria that includes “performance, physical design, features, and ease of operation.”